Start Time: 14:00

Location: Suite Eaton or Suite La Fontaine

Speaker:

Gerard van Keken - Independent consultant/ project and event manager, and teacher in the Netherlands and China.

Summary:

placemaking and placebranding strategies on rural development

The workshop ‘the rural idyll: myth or reality?’ will start with an explanation on the notions placemaking and placebranding, the diffrences between them, and some examples. After this introduction, Gerad van Keken will ask in an innovative, interactive way the audience to give their opinion on several topics and issues of rural areas which are related to the subject. Is what they see, hear or read, myth or reality? After this ‘contest’ some examples and suggestions for policies on placemaking and placebranding will be given.